Packaged food & drink scanner

Know what
you're eating.
Swap it for better.

Point your camera at any barcode. In under five seconds: a straight score, a plain-language read, and a cleaner swap in the same aisle. No fear-mongering — just clarity.

Pre-order — $99 See how it works
0 Products
0 Per scan
0 Independent

How it works

The whole app in three moves.

01

Scan

Point at any barcode. Instant detection works in any light, at any angle. No typing, no searching.

28
02

Score

A clear 0 to 100 with two or three plain-language reasons. No jargon, no fine print to decode.

03

Swap

When the score isn't great, byta hands you a cleaner product in the same category. One tap.

What you'll see

More than a number.

THE HONEST READ

Plain-language breakdown

Two or three clear reasons behind the score. Added sugars, artificial colors, preservatives — in words you'd use with a friend, not a textbook.

54g added sugar — a day and a half's worth
Artificial colors (E133, E129)
High caffeine, no positives to offset
UNDER THE SURFACE

Hidden facts, surfaced

Things the label buries in fine print or skips entirely. Dosage context, additive watch-lists, and what "natural flavors" actually means here.

"Contains Sunset Yellow (E110) — banned in several EU countries but FDA-approved."
"27g sugar per 100ml is 3× what the WHO considers moderate."
THE SWAP

A cleaner pick, same aisle

Not a lecture — a solution. When the score isn't great, byta finds a better product in the same category. Same energy, same taste profile, better ingredients.

28
Neon Blast
Energy
→
86
Kiln Sparkling
Yerba

Look closer

What's really inside?

Every label leaves something out. Hover — or tap — the card to see what byta surfaces that the front of the package doesn't.

Sunrise Citrus Soda "Made with real fruit juice"
Tap to look closer →
UNDER THE SURFACE
  • Real juice content: 2%. The rest is water, sugar, and citric acid.
  • 31g added sugar per can — more than a candy bar.
  • "Natural flavors" here means a lab-blended flavor compound, not fruit.
Tap to flip back

One number. Four honest tiers.

A score you can read at the shelf.

0
Excellent
80 – 100
0
Good
60 – 79
0
Mediocre
40 – 59
0
Poor
0 – 39

When the data's missing, byta says "Not rated" — honestly. Never a faked score, never an estimate dressed up as fact.

How we score

Three slices, weighted for the category.

Every product is scored 0–100 from three independent slices, each weighted for the product's category. A beverage is judged differently than a cereal or a nut butter.

01

Nutrition quality

Sugar, salt, saturated fat, and energy penalties — each with thresholds tuned per category. Artificial sweeteners are penalized separately. Products that are ultra-processed with zero fibre, protein, or whole-food content get a nutrient-density floor penalty.

02

Additives & processing

Additives are graded into tiers — benign, caution, watch, and avoid — based on published research. Watch-tier additives stack penalties. Avoid-tier additives (certain artificial sweeteners, azo dyes) hard-cap the total score at 49. NOVA 4 ultra-processing carries a steep standalone penalty.

03

Positive attributes

Fibre, protein, and whole-food ingredient dominance earn credits. Products that lead with a real fruit, vegetable, nut, or legume get a whole-food bonus — flavorings don't count.

The methodology is public. Every product uses the same weighted math.

No brand can pay to change a score. There is no override or boost.

Personalization surfaces facts — it never changes the number.

Why you can trust it

The score is never for sale.

No sponsorship. No paid placement. No brand influence — it's impossible by design, not just policy. The methodology is public: tap any score to see exactly how it was computed.

◆ Open methodology
◆ No paid placements
◆ No brand influence
Other apps

Tell you what's bad, then leave you standing at the shelf.

byta

Tell you what's bad — and hand you the better version.

Limited offer

Lock in Lifetime Membership.

Pay once now. After launch, byta is $29.99/year — early supporters lock in lifetime access instead, no recurring charge, ever.

Early bird
$99
One-time payment
  • Lifetime membership — no annual fee
  • Every future feature included
  • Early-supporter badge in-app
  • Priority when we launch

Secure payment via Stripe.